Mirvac man Campbell Hanan on a mission to boost creativity
22 November 2017
The Australian, 23 Nov 2017
Mirvac Group may be best known for its high-rise apartments today, but office and industrial projects will play a bigger role in the company's future if the head of that area, Campbell Hanan, gets his way.
The seasoned executive, perhaps best known for building up and leading the Investa Office platform, is bullish about his home of almost two years. The unashamed office specialist has been on a steep learning curve at the $17 billion Mirvac platform, where he heads the Office & Industrial business.
Mirvac also has strongly performing retail businesses and a focus on opportunities thrown up by Australia's urbanisation. Hanan nods to Mirva's deep roster of capital partners, with few parts of Asia not represented among investors supporting its office and apartment projects.
The business has also provided a window into workplace sustainability and innovation initiatives that he says are important to the next generation of tenants. Hanan has been behind new fun tie-ups with Morgan Stanley in industrial, and new Asian-based partners on office developments. But it is clear the executive, who completed and MBA while at Investa, is enjoying his role at a traditional development company. "The ability to create is important," he says, adding that this philosophy permeates the entire company. "It's having the DNA around development," he says, citing premium Mirvac towers in which the group's property trust has kept an interest. The portfolio is anything but static and Hanan has major leasing briefs at his fingertips. But he is more than a deal-maker and is driving new approaches across Mirvac assets.
Teh company has a venture with tech company York Butter Factory for an innovation precinct at the Redfern-based Australian Technology Park. Hanan is also seeking to team more closely with tenants and is pitching bespoke buildings. "We are extremely aware of the changing dynamics in works places," Hanan says, citing the growing role of temporary workers, more leisure-orientated millennials and co-working spaces.
While stand-alone buildings may be under threat and some landlords are on the back foot, Hanan is keen to meet the threat. "One of our goals is to have the smartest portfolio in the country," Hanan says. He envisages futuristic vertical communities comprised of mobile workers. A more data-driven approach will also allow major corporates to maximise how they use space. "When you look at the companies doing well globally - they're all kind of customer obsessed and that's one thing we're aspiring to be," he says.